Disclaimer Labels Used in Ads: An Eye-Tracking Study Exploring Body Dissatisfaction and Physical Appearance Comparison Among University Students

The necessity of having a perfect beauty created with advertisements has negative impacts on young people. Advertisements usually feature very slim models and their digitally altered, airbrushed trimmed photos. Ideal is by retouching changing existing images. People compare bodies to the in advertisements. Especially women men these own experience dissatisfaction. This may lead anxiety, depression lack self-confidence people who are not ideally sized. Since ideal influences audience, physical attractiveness starring one subjects worth stressing. With an experimental design, eye movements female (40) male participants were recorded using eye-tracking method. During this process, saw without disclaimer labels. print advertisement which included model, model. At end experiment, Body Dissatisfaction Scale (BDS) Physical Appearance Comparison (PACS) applied participants. relationship between participants’ levels body dissatisfaction appearance comparison focus Areas Interest (AOI) stimulated non-stimulated advertising was revealed. findings study showed that high among level did affect more attention any part model (body face).